At the last moment of the game, Mancini tried to rehearse, and Sasin and Rickon changed Camorasi Dorasu again, but the newcomer of Florence just had no activity on the field and scored a goal to save face. Because Dortmund’s two-goal leading players were lax in defense, everyone devoted themselves to the attack, and Florence seized a counterattack opportunity. Tony took the ball and moved himself to attract the attention of the defenders, and then suddenly distributed the ball to the other end, which made Bojinov’s goalkeeper have a one-on-one situation. As a result, everyone could have predicted that the goal would not be scored.
After the game, the two sides held a brief press conference, and the two coaches also expressed satisfaction with the game. Mancini’s satisfaction was that the players won the game under the great pressure of the fans away from home, and he was also satisfied with the players’ state, while Prandelli was satisfied with the tactical arrangement after the players did not give up the spirit of the game and Bojinov’s position changed. At the end of the press conference, the two sides agreed to play again in this year’s UEFA Cup.
Dortmund returned to Germany with the joy of victory. At this back door, Dortmund won in the warm-up match of Graedbach Stuttgart, especially in the game of Graedbach in M? ncheng. Dortmund won 4: 0, except for Adriano Valdes Smolarek, who was in good condition, and the other goal came from Camorasi’s long-range shot.
Through three warm-up matches, the team members’ technical and tactical cooperation has become increasingly mature and their self-confidence has been greatly improved. Everyone has begun to look forward to the early arrival of the Bundesliga so that they can show their skills.
The three-game winning streak in the warm-up match also completely inspired the fans’ enthusiasm. Dortmund fans didn’t respond strongly to their team’s victory in the game of Graedbach Stuttgart, but they were full of pride in their team’s victory in Florence away from home. In the past two years, German clubs have won less and lost more games in the European competition, which made all German fans depressed. This also greatly dealt a blow to the position of the German football league in Europe. It is definitely a symbol of the strength of the team to send the main team to play at the other side’s home. You know Florence was the fourth team in Serie A last year, and even Bayern probably couldn’t get anything good in the past.
The excellent performance of the warm-up match has brought great help to the club’s investment promotion. Hess had to admire Li Ning’s business, which has been pressing all kinds of investment promotion workers. At this time, the enthusiasm of sponsors has been completely ignited. You know, even if Dortmund’s club has a bad record, the stadium seating rate can be guaranteed to be 90%. Especially in the past two years, more than 70,000 people will be present at every game to cheer. This year, the team has attracted so many strong players, and the morale of the team is extremely high. It is really rare for the club to go straight to the championship.
It’s a pity that there are not enough. Hess decided to accept the bidding for all billboards in the stadium by public auction after consultation with representatives of various sponsors.
On the day of the auction, Hess invited the German notary office to notarize on the spot. He also specially invited Dortmund’s most famous auctioneer, the main hammer of the auction, to know that the auctioneer’s hammer had never passed the bid and had never sold it below its physical value.
Just as this kind of senior auctioneer is the treasure of various auction houses, generally not all things of a certain level will not be invited. Hess, the main hammer, can move him. Therefore, he is also a loyal fan of Dortmund Club, and when he accepted the invitation, he did say that the auction would be free of charge.
Li Ning was very moved by this move. After unsuccessful persuasion, Li Ning made a decision on the spot, but the club gift must be accepted by him. He gave the auctioneer a set of home tickets for Dortmund this year. This move made the auctioneer excited. For him, the league package was above all else, which allowed him to show off among his friends for a whole year. At the same time, Li Ning was secretly proud that through this loyal fan club, a group of new fans could be discovered this year.
The auction site was set up in the press conference hall of a hotel in downtown Dortmund. On that day, many merchants were present, which made Li Ning and Hess laugh from ear to ear. At the scene, Li Ning was also glad to find the representatives of China enterprises. In the past two years, the rapid development of China enterprises has driven the implementation of the ball strategy. Lenovo, Kejian, Haier and other large enterprises have set up branches and R&D institutions in Europe, and even bought some factories on the verge of bankruptcy and set up their own production bases. Advertising in Europe will greatly help their sales in Europe.
With a short passage, the auctioneer announced that the auction had officially started, which made the roadside billboards more vivid and vivid. The sponsors brought better results. The Dortmund Club invested 60,000 yuan to remove the old-fashioned mechanical flip billboard department of westfalen Stadium to replace the old-fashioned billboards. This kind of billboards can be controlled by the brain. In addition to displaying the static trademarks, the sponsors can also ask professional advertising companies to design some animations to highlight the production features. During the competition, each advertisement will be displayed for two minutes, and then it will be replaced until all the advertisements are displayed and will be circulated again.
When advertisers have used this technology before watching the demonstration animation, they have reported higher enthusiasm after the stadium display screen. It is absolutely beyond the effect of advertising to a venue. Every advertisement will appear as a whole in every corner of the whole stadium. You know, Dortmund Club has reformed the top floor of the stadium and added a circle of advertising screens to ensure that fans can watch the stadium advertisements.
When the atmosphere reached a climax on the spot, the auctioneer accurately grasped the psychology of the merchants. He publicly announced that he would protect the interests of the merchants who bought the billboards, and would issue 15 advertising spaces to ensure that each advertisement could appear three times in the whole game. The highest bidder could get compensation in the stoppage time. He also announced in due course that Dortmund had signed a broadcast contract with the largest television network in Germany this year, and many television stations would broadcast the billboards live.
When the auctioneer quoted the lowest price of 10 thousand euros, he went crazy. The sponsor immediately rushed the offer to 50 thousand euros, and the bid was still rising
Seeing Hess constantly banging on the computer keys, he looked focused. From time to time, Li Ningshang pulled out a paper towel to wipe his face and sweat. Li Ningshang couldn’t help but smile. He was stifled during this period. Although spending money is the ancestor, a general manager’s measure of success is not how many excellent players your club has brought. It is more important to measure a manager’s interpersonal relationship. It is very difficult for Hess to watch the annual income of the club fall into other people’s pockets. Today, for the first time since Li Ningshang entered the club, someone else’s money has been transferred to the club bank account.
The auction started at 9: 00 p.m. on time until the break at 11: 30 p.m., and a total of six serial billboards were shot. This was not because everyone thought the price was too high and stopped bidding, but because everyone in the business was actively bidding for the price, and the price was always climbing, and the stalemate did not lead to the passage of time.
Li Ning often sees a sponsor representative sneaking out of the hall and contacting his boss for the latest price. Almost an hour after the auction, several people came to the auction hall. According to Hess around him, those people are real people of several sponsors. When they come here, it means that they are trying to compete for all the billboards.
The auction lasted until five o’clock in the afternoon, and finally produced results. Fifteen smug businessmen happily stayed in the lobby. They signed a billboard contract with Mr. Hess, the general manager of Dortmund Club, while all the other participants went to the hotel restaurant, where Dortmund Club arranged a sumptuous dinner. Everyone paid back for their support to Dortmund Club.
After calculating the final club billboard income of 650,000 euros, Hess jumped up with excitement like a child. He rushed to Li Ning and picked it up. Even Bayern Munich didn’t achieve such results, and this is just the beginning. This income is only the venue billboard income, which will be a proud data when put into the club.
He Shibai, a businessman from China around him, brought high team strength, increased the club’s exposure, and made the club’s every move the focus of everyone. The most important point is that he was not worried about the failure of the investment promotion meeting at all, and forced all kinds of business trips to be delayed until the last minute before making a decision. Of course, that was inseparable from his strong financial strength. Even if the club had no income, Li Ning still played well to achieve today’s success.
In the face of such excellent results, after 15 sponsors signed the contract, Li Ning announced in public that westfalen Stadium would set aside two special boxes for each sponsor to conduct business activities when necessary. This move was immediately opposed by everyone. "Can you keep one more?" This sentence became that unanimous heart of all representative.
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Some friends have some opinions about my description of the football match. To be honest, when I revised the article before, I felt that funds were a weakness in the description of the game. However, lobbyists are absorbing the essence of others and believe that the description of the game will get better and better in the future. If it fails, please tell lobbyists that they will reduce the description of the game and develop more to the city and business. Thank you for your support. Remember to vote.
Chapter one hundred and six Preparation for the new season (2)
Among the fifteen sponsors, Li Ning was delighted to see the figure of China enterprises. Before the auction, Li Ning had noticed the representatives of China enterprises present, but he clearly knew that the white auction would make the price of stadium billboards hit an unprecedented high. China enterprises were really worried about the price, but now he is no longer worried about it, because everything has borne fruit. A China enterprise advertisement appearing in the center of westfalen Stadium will definitely improve the image of Dortmund Club in China. Li Ning’s business note: The representative of China, a China manufacturer, is always paying attention to Li Ning’s every move. When the contract was signed, the representative of China manufacturer came to Li Ning’s business. "Hello, Mr. Li, I am Feng Tianci, the representative of DTZ."
Li Ning Shang carefully looked at the young people in front of him. From the appearance, their real age should be almost decent. Dressing sets off their elegant appearance and reflects each other’s good cultural heritage. It seems that they should be well-educated and born in a rich family.
After shaking hands with the other party, Li Ning said with a compliment, "Nice to meet you. I noticed that there were three China enterprises in the auction today, but I can finally raise a glass here to celebrate having you." After the auction, Li Ning immediately read the information of the other company, which was very unexpected.
Dai Detuan is not well-known in China, and Li Ning’s first impression is very strange. The group is mainly engaged in the development and production of LCD flat-panel liquid crystal displays. Their production and sales have leapt by leaps and bounds this year. Only half a year later, it has replaced Taiwan Province’s LCD panel manufacturers to occupy the top spot in domestic manufacturers. It is said that Mr. Feng Shichang, the founder of the group, has been engaged in LCD research and development in Sharp Group in his early years and mastered its core technology. After resigning, he was not allowed to engage in general industry for two years, so he started a batch of scientific research. People secretly engaged in the development and improvement of new products in their own homes, and after the confidentiality period expired, they took the new development results to seek risk financing, and finally broke through a world. Their investment ball, the second first-generation LCD panel factory, will be officially put into operation in.
This time, Dade Group wanted to buy billboards in westfalen Stadium because the group’s products gained excellent reputation after opening the market in Europe. The group decided to enter the field of LCD monitors. They bought a video machine enterprise in Germany and prepared to start their own brand.
"Because we think that good things have always been expensive, it is enough to get value for money."
Li Ning Shang laughed. He found that the young man opposite him had many similar ideas. He then asked, "The founder of your group is surnamed Feng, and you are also surnamed Feng. I wonder what you and Mr. Feng Shichang call you?"
Feng Tianci immediately replied respectfully, "That’s my father. Although my father is very busy, he is a real fan. He believes that football can bring people a kind of boiling power. This time, he was very excited when he heard that Mr. Li Ning Shang bought Dortmund Club. We also want to do our bit to attract investment from your club."
"That’s very grateful to your father, but you can rest assured that with the high performance of Dortmund Club, your investment will definitely be worth the money. In fact, you can expect the future market prospects of your production just by the seating rate of westfalen Stadium."
"That is certain, otherwise the board of directors will not agree with my father. In fact, the focus of market development for a new product of a China enterprise in the first year is in China and Europe, and it will be promoted again in half a year."
Feng Tianci, who saw Li Ning’s puzzled expression, went on to say, "We learned that the Bundesliga broadcast on CCTV will broadcast the Dortmund game in the middle of the year, and because of Mr. Li’s identity, Dortmund Club has become an iconic club in China and a favorite of thousands of fans in the country. After the renovation of the billboard in westfalen Stadium this year, you ensured that our advertisement will definitely appear in front of the TV during the broadcast period. What better way to announce our brand than this?"
Hearing this, Li Ning couldn’t help laughing. The investment in the new billboard really means that it can better show the other party’s ability to quickly grasp this point in the live broadcast. It is said that the other party has a good grasp of the market and the people’s sight.
"I think you just came to the conclusion about the billboard today, because we have never released this news before."
"Yes, but this was also instructed by my father before I came. My father asked me to try my best to strive for billboards directly opposite the stands of the stadium or billboards near corner kicks, which are the easiest places for cameras to shoot, but now all this has been satisfactorily solved."
Li Ning Shang began to take some interest in this pair of strange fathers. He invited Feng Tianci to dinner first, and later he could have a special chat with him. Feng Tianci was glad to accept the invitation, but it was a very fortunate thing for him to be interested in the richest man in China.
Accompanied by Hess, representatives of many sponsors of Li Ning Company shook hands to express their gratitude. After something is started, it will continue to be implemented. If these financiers are satisfied, the annual income will exceed this year. This is like CCTV advertising that the price of the economy is always rising but not falling.
It took Li Ning an hour for each sponsor representative to thank him all the way. When he gently confessed to Hess, he went to solve the problem. He thought that the friend from China had a chat. Hess nodded slightly to show that he had done it for nothing, and then he laughed and talked enthusiastically with everyone around him.
Li Ning Shang looked around the restaurant and determined Feng Tianci’s position, so he immediately went over. When he passed by a waiter, he told the waiter to help prepare some refreshments and send them to the small box next door. Because he was a little hungry for many years, Li Ning Shang developed the habit of not eating four meals a day. Just now, he kept raising his glass, but there was no entrance.
After leading Feng Tianci to the next box, Li Ning asked, "Is Mr. Feng resident in Germany or is he on a business trip to Germany because of the billboard?"